Zulily UK Review And Competition

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**US READERS: This is a UK only competition, but you can join Zulily in the US and receive all the same benefits. If you don’t already use Zulily, read on to find out more! (I also think this is a great way to buy gifts for friends abroad without having to pay international postage!)**

If you’re on my Facebook or Twitter pages, you’ll know that I’m a huge fan of a recently launched website in the UK – Zulily. What is Zulily? Well, it’s the Groupon of parenting, basically.

Every day they have three or four brands that have a selection of items on offer, discounted at up to 70%.  Better than Groupon, and aimed at busy parents who aren’t necessarily online every day, the offers stay ‘live’ for 3 days, meaning on any given day you have at least 9 different brands to choose from. And each brand has a bunch of items on offer.

The awesomeness of it is that in the week and a half I’ve been signed up to Zulily, some of my personal favourite brands have already shown up, like Galt (we bought a 4-in-1 puzzle for Ameli and another for a friend’s birthday and a new hippo chair for her craft table), P’kolini, Wallies (we bought a tree-picture growth chart, which I’ve been looking wanting for ages! And a chalk board reusable sticker for drawing on the playroom’s glass wall.)

In the week coming they have two more brands I’ll be keeping my eyes open for, and at the moment (maybe it’s the novelty!) but when I wake in the morning, one of the first things I do is check my phone to see the see what the days’ offers are! (They send one email a day, at 06:00.)

Now, we all know a deal is only a deal if you were going to buy it anyway, and I don’t want anyone  bankrupting themselves for stuff they didn’t need in the first place, but I think it’s just great that there is this service available, and that you can grab a bargain when you see it, if it’s something you can use. For example, I have two birthday parties for toddlers from my natural parenting group coming up in the next few weeks: thank you for the special offer on Galt toys.  A little bit of foresight and self-control and it’s a winner!

I was having a chat about Zulily with a Twitter friend who said what turned her off about it was the £6.95 postage. I agree – that would put me off too. I’m not sure why, but if you ‘check out with Paypal’ that’s your postage fee. If you check out normally, however, and then pay by card or Paypal, it’s only £3.95 – comparative to most supermarkets.

So, you may have noticed by now, but you can’t actually see what Zulily have on offer unless you sign up – it’s an email a day, and if you don’t like it you can always unsubscribe.

You get £10 for every friend you refer who actually buys something – I received my first referral credit on Friday, after a friend bought the same growth chart as I did!

While products are great, I do hope Zulily will branch out to experience days and even better, family friendly hotels! (It’s my biggest gripe with Groupon: their hotel and breakaway offers are only ever for two people!) But I’ll be hanging around in the meantime anyway!

After placing an order, I had immediate confirmation, and after a friend purchased something, I received my referral credit straight away. I’ll have to come back and let you know how long the order took, but so far, I’m totally in love with Zulily!


Zulily have offered a Diary of a First Child reader the opportunity to win £25 credit to spend in store. Your £3.95 postage fee will come off that, so you’re still walking away with £21, which if done wisely can buy you plenty good stuff – I paid £44 for my whole basket of five items last week!

To stand a chance to win, visit Zulily, see the current list of brands, then come back here and let me know what your favourite brand on Zulily UK is? (Hint: Click on See What You May Find in the bottom right corner).

For an additional entry SIGN UP to receive the daily Zulily email and have access to the special offers.  Leave a second comment here to say you have! (I will check to confirm that the winner has signed up if it’s one of those comments that win!)

This competition finishes at 23:59 on 14 May and the winner will be randomly drawn. Winners will be announced here and on the Diary of a First Child Facebook Page. Please check these to find out who won.


Please read the competition rules.

You do not have to tweet or share this competition to enter, and doing so does not give you additional entries unless otherwise stated, but doing so helps ensure that I can keep bringing you competitions! You can subscribe to Diary of a First Child by RSS  or to our competitions only RSS feed or email. You can also follow us on Facebook or on Twitter. We hope to see you back again soon!


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117 thoughts on “Zulily UK Review And Competition

  1. nikki cook

    Hippo Hula!

  2. Kayleigh

    The Little Ledgends stuff is lovely

  3. Sarah Parker

    I have signed up for emails :)

  4. Sarah Parker


  5. Jo Boyd

    I love Hippo Hula’s stuff! Signed up for newsletter too :)

  6. Prerna Gupta

    I love Maxi-Cosi

  7. Joanna Sawka

    Chapo Pointu

  8. Charlotte Jones

    I love Melissa & Doug – we have their grand piano at home and my 2 year old loves it! :)

  9. E Lawrence

    Galt toys are the best.

  10. helen rosbotham

    Melissa and Doug I love traditional toys

  11. esther james

    signed up!

  12. esther james

    I love Pluto

  13. Christina

    Maxi-Cosi is good

  14. Hayley Todd

    I have signed up to Zulily and am really looking forward to receiving their emails :-)

  15. Hayley Todd

    I love this website!

    My favourite brand on Zulily is Maxi-Cosi

  16. Gillian Holmes

    I am signed up to their emails as gholmes724 [at] gmail [dot] com

  17. Gillian Holmes

    Organic Zoo

  18. anita roberts

    cornish daisy :)

  19. stacieM

    signed up to Zulily UK aswell

  20. stacieM

    Organic Zoo is really cute

  21. Jenny Rogers

    I have signed up for their emails.

  22. Jenny Rogers

    I love the dresses from Caldore.

  23. Sarah Williams

    I like Melissa and Doug.

  24. katherine grieve

    Have signed up to the newsletter xxx

  25. katherine grieve

    I love Melissa & Doug

  26. Lisa Wilkinson

    I’ve signed up.

  27. Lisa Wilkinson

    My favourite is Melissa & Doug

  28. Nick Hopkins

    I have signed up to the newsletter.

  29. Nick Hopkins

    My favourite is Kartoon Kataloon.


  30. Cathryn Bowen

    Melissa & Doug

  31. sue willshee

    My favourite brand is Melissa & Doug

  32. victoriab

    I have signed up to the newsletter.

  33. victoriab


  34. Kate Cunningham

    Have signed up for their emails @01592_katie

  35. Kate Cunningham

    Melissa & Doug is my favourite @01592_katie

  36. char francis

    love galt toys

  37. Emma Wolski

    I love Galt Toys

  38. Seani

    My favourite is maxi cosi :D

  39. Kerrie

    i love le big!

  40. Karen

    I love Melissa & Doug

  41. princess_smithee@hotmail.co.uk

    Melissa and Doug range

    also signed up

  42. victoriab

    Galt Toys

  43. Laura Pritchard

    Signed up to the Zulily newsletter.

  44. Laura Pritchard

    Love Hippo Hula!

  45. vicky haddock

    Love Galt toys

  46. Simon Thompson

    Cornish daisy

  47. Sarah Martin

    I have signed up to Zulily UK xx

  48. Sarah Martin

    I love the Pixie & Punk range, they are so cute and fun!!

  49. emma howard

    I love Galt Toys

  50. Sarah S

    I have signed up for emails :)

  51. Sarah S

    Dudu Boys is my fav brand!

  52. lorraine polley

    my favourite is Galt Toys

  53. midi m

    The Galt toys have stood the test of time and are still GREAT!

  54. helena haddock

    Galt Toys look fab

  55. Sam

    My favourite is Cutey Couture!

  56. Sam

    i’ve signed up x

  57. Joanna Smith

    Wow, I LOVE the Koochu Bags – they are real luxury bags!

    I have also signed up to their mailing list

    Joanna Smith

  58. Phyllis Ellett

    Signed up using same name and email as I have given you xx

  59. Phyllis Ellett

    Just love Galt Toys

  60. Heather Shaw

    signed up

  61. Heather Shaw

    my favourite brand is cornish daisy

  62. kathleen hooper

    my favourite brand is the plie shapeware

  63. Fozia Akhtar

    my favourite brand is cornish daisy!

  64. Zoe Williams

    My favourite brand would be the No Slippy Hair Clippy as I am struggling to find a way to control my 1 year old’s mane of hair!
    Zoe Williams’s last blog post ..Tips for Cooking with a Clingy Baby/Toddler


    I have signed up to the Zulily UK newsletter.


    Chapo Pointu is my favourite!

  67. jimblocker@yahoo.co.uk


  68. Martina

    I have signed up to Zulili

  69. Martina


  70. Oh I signed up not long ago but tbh havent been reading the emails – from now on i will be though!

    Oh love the look of the Jolie Poupee range – perfect for bump!! xx
    Michelle’s last blog post ..18 weeks

  71. Solange


  72. jackie curran

    I like Ben Sherman

  73. claire woods

    Signed up to email.

  74. claire woods

    Galt toys.

  75. Nev

    At the moment it’s Nui Organics.

    Am already a member of Zulily UK

    Nev’s last blog post ..Everyone can be a VIP

  76. Kristine

    Hi there — thanks for pointing out what appears to be a ‘bug’ == PayPal should be £3.95 shipping too. Our tech team is working on it. And thanks for all the fab comments! :)

  77. Kirsty Norton

    Mini ZZZ is really fab – definitely my favourite brand on Zulily UK…BUT it has also introduced me to great new brands too!

  78. iain maciver

    melissa and doug

  79. Helen Porter

    My favourite is kidsline i have signed up for the websites news letter it looks fab thanks x

  80. Susie

    We’re big Melissa and Doug fans in this house!

  81. Katherine De Riera

    Have signed up to Zulily

  82. Katherine De Riera

    I really like the Melissa and Doug range of toys X Thankyou for the fab competition.

  83. Hilda Hazel Wright

    I really like the Hippo Hula best!

  84. emma cella

    I like the Schoolastic range.

  85. emma cella

    Have signed up for emails.

  86. Jennifer Brown

    I have signed up for their daily email

  87. Jennifer Brown


  88. Gill B

    My favourite is kidsline

  89. Hannah Bartram

    Have signed up for emails.

  90. Hannah Bartram

    My favourite brand is kidsline.

  91. Marta P

    scholastic range is the best

  92. Amy Scott

    Ps. I already signed up to their daily emails!

  93. Amy Scott

    Mini ZZZ looks fab, I’d love to get Fred some pjs from there! :-)

  94. Pav

    Wow, there’s Ben Sherman too – love it! Thanks :)

  95. FionaLynne Edwards

    I’ve just signed up for Zulily’s emails too – feefeegabor at googlemail.com

  96. FionaLynne Edwards

    I like the Schoolastic range.

  97. Suzanne

    Favourite brand is scholastic! :-)

  98. claire

    have signed up for emails too

  99. claire

    Love Galt toys

  100. Hippo Hula looks amazing! I’m always on the lookout for cool new things so thankyou for this!

  101. Jilly P

    I have signed up for emails.

  102. Jilly P

    My favourite brand on Zulily is kidsline, what a fab website.

  103. Rachael Simmons

    Hi, I’ve also signed up to the daily emails, thanks again! :D

  104. Rachael Simmons

    Thanks ever so much, my fav brand is Scholastic! Thanks :D

  105. Alice Hindley

    Many thanks for the great review, my favourite brand on Zulily is Ben sherman :-)

  106. Tracy Nixon

    I am signed up to their emails x Thank you

  107. Tracy Nixon

    Great review! I am already signed up to Zulily UK and my favourite brand is Mini Zzzz!

Comments are closed.